9: Is the size of the audience any different now than before the impact of new and digitial media (or has the pattern of usage changed)?

As their are different types of advertising, I think the size of the audience has changed for the better, as it has attracted more people to view a product and have a choice, whether to buy it or not- and this is what businesses need to have in mind when promoting a product as the advert needs to appealing to the masses, so colours, the message and the objective needs to be clear, imaginative and creative in order to have an successful impact on the audience.

Audiences choose their platform and choose whether to pay attention to the adverts on that particular media text. For example i prefer to look at magazines and websites, and look at adverts from that media text, but i only choose to look at it if the advert best relates to me- i would think that this would go to all kinds of audiences.

Agencies are always in competition, with views etc. Ad Age, is a site which shows how well adverts are doing ranking them through their views. Where Microsoft came in at number 1, with a total of 1,476,871 views with the agency JWT, and in number 5, Virgin media came in with 731,982 with the agency DDB, whereas at number 10, Downy came in with 593,684 with the agency Mike in the Window. From the results it is obvious that the most successful advert is from a very successful institution, Microsoft.