1: Consider theoretical perspectives in relation to the impact of new/digital media in your case study.

The theoretical perspectives in relation to the impact of the advertising industry can relate to the marxist and postmodern theory. It is obvious that audiences and the media no longer know what is real, because we believe what is put out there and the media believe what they put out there- adverts sometimes put misleading information in order to draw audiences in, for example the Olay advert; they said there was pentapeptides. However, it could be argued that the media aren't in control of what we see or choose to believe. Also, the media usually give audiences what they want in an advert, for example in the cadbury advert they added humour and a chocolate bar. Audiences are the ones who choose how they want to view the advert.

Adverts are shown in different types of platforms such as T.V. radio, internet, etc. These are just ways of advertising but the most popular ones today are on social networking sites such as facebook, twitter, Tumblr, youtube etc. Celebrities are advertised on these sites and so are products/services, knowing that more and more people are signing up to these 'social networking sites' means a easy way of marketing your product to the world successfully.

The impact of the advertising industry is shown through the budgets and profits made from adverts. Coca-cola have been successful, and they only advertise to remind the audience that there product is still existing- this goes for all big leading products.

Looking back at when I stated that audiences choose how they want to view an advert, I am going to choose a institution and explore how they advertise their product.

I have chosen to explore L'Oreal, where they have used a bunch of celebrities to sell their products. Celebrities include Cheryl Cole, Gwen Stefani, Eva Longoria etc. They have used young and fresh looking women which will give audiences a sense of wanting to look like them, but what they don't know is that they have probably been photoshopped etc. So, it is up to audiences to look at it and ask, "Do i want this product?"