10: What impact has there been on how the media institution now has to produce the texts and the way in which the texts/products are distributed and e

Media institution produce adverts by firstly analysing your product and target customers, as each ad has to be made for those who are interested in buying the product. Secondly, you will have know who is going to buy or use your product/service, for this particular part you will have to search the market through the internet, you can see who your target audience is by producing surveys and talking to various experienced people Thirdly, you will have to see what your unique selling point is and use it to your advantage, so look for something that competitors don't have. You then have to understand why people will buy your product. When you are done you have to decide how to effectively show the product message, which is usually done through the tone and style of the ad, the unique selling point and the right information used to grab the audience. When you have finished producing the advert, you will need to choose the right type of media text that you will promote the advert on including magazines, newspapers, the web, radio etc.

Looking at all institutions and how they advertise their product as a whole, they're is competition that what platform they are going to base their advert, as if coca cola for example was to advertise on television, Ribena will then have to do the same in order to get the same kind of target audience, this has a huge impact on institutions as they are in constant competition, knowing that the audience may not want to look at your product, instead looking at another.