Looking back to when adverts where first launched into the society, the platform it mainly focused on was print; which means adverts where mainly located in magazines, newspapers, billboards etc, this was before television and internet was discovered. However, there is now e-media and broadcast which include radio, television, internet, etc- and this is what helps companies become successful because they are showing their product/service to the world through the media, where companies would most likely put it on successful websites or between two successful television shows.
In 1856, the first full page newspaper ad was published in the New York Ledger. This was obviously a big deal and cost very little compared to today, as today it costs thousands to put an advert in a popular newspaper or magazine, as institutions know they will pay- which is why big companies have bigger adverts while smaller companies have a smaller advert placed somewhere.
Today, there are advertising agencies that play the role of a pr, where they do the job of putting your product/service in the media. An example of an advertising agency is www.londoncreative.com, where they have worked with icelolly.com, Speedo, coca cola, and Sony Ericson and also do work with films such as 'No strings attached', 'Stat trek' and 'I love you Phillip Morris'. Another successful advertising agency is 'HAVAS', where they have worked with institutions such as Westfield, Locoste, Nike, Strepsils, and Volvo etc.
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