12.

Has new and digital media had an impact upon ownership and control of the media insitutions involved in your case study? Explain in detail any impact and what exactly has changed.

The advertising industry has definately had an impact upon ownership and control of the media institutions involved in advertising, this is mainly because individuals including, Rupert Murdoch owns 'News of the World', 'The Sun' as well as 'BskyB' etc and in March 2011, the U.K. approved Murdoch to buy the remaining 61% of BSkyB. Also, Richard Desmond owns OK! magazine, channel 5, the daily express and the daily star. This could be an example of how the feminist theory is right because most media leaders are men, which shows that this society is a male dominent society, where men own and control how the media is going to work.

Going back to Rupert Murdoch, it links to new and digital media because looking at 'The Times' for example, there is now an app for smart phones and the iPad which they named, 'The iPad edition', a twitter account and there is now a website which allows users to interact by creating an account.

Rupert Murdoch was seen as "the man who wants to control news in America", and people were getting scared because they knew Murdoch will get his way if they didn't act fast. Mr Murdoch is not the biggest in the US but he has become increasingly powerful. "His news channel, Fox News, has more ratings than CNN and he recently cemented a deal to buy DirecTV, the biggest satellite broadcaster. His other properties in the US include the Fox free-to-air network, the New York Post, the Fox movie studio, publisher Harper Collins and 34 TV stations; in the US, broadcasters pay local stations to carry programming. In Britain, News Corporation controls the Times, the Sun and BSkyB."

Rupert Murdoch is one example of someone who has control and ownership over his decisions as a media "Professional".