Merrin(2005):
argues that media studies is an academic discipline that first emerged in the early-mid 20th century, at the same time as the rise of modern mass media - the modern newspaper industry, cinema, radio and television.





"The media do not reflect and represent reality but instead produce it, employing this simultation to justify their own continuing existence."- The audience needs to be told about what is going to happen in the particular text. For example, The Hills!





Broadcast: ...





Print: Baudrillard and the media.





















































E-media:



http://books.google.co.uk/books?id=mPOA-aVx9IsC&pg=PA10&lpg=PA10&dq=essay+on+merrin&source=bl&ots=wf8irxVjxf&sig=c4-mx0NoI-72cPlUt4CH2xdZRXo&hl=en&ei=YkTYTLysLYPJhAfh4e2PBQ&sa=X&oi=book_result&ct=result&resnum=2&ved=0CCMQ6AEwAQ#v=onepage&q&f=false